How the iTie actually works, attaches to your dress shirt!

I have received a bit of feedback from a couple of website visitors and there seems to be a bit of confusion as to how the iTie actually works. It is really quite simple and I am happy to clarify. The two elastic strips (each has two button holes) attach to the two closest buttons on your dress shirt. The elastic strips can be folded down should the button be below the strap. In addition, the tie itself can be adjusted slightly to align perfectly with the buttons. As you can see in the picture below, I have attached the iTie straps to the closest buttons on my shirt.

I plan on producing and posting several YouTube videos both instructional and for marketing purposes in the next month or two. In the meantime, this should help clarify how The iTie actually works and keeps the entire tie in perfect position.