The iTie - From idea to launch!

I can remember it as if it were yesterday, living in Fort Lauderdale, working for a Fortune 500 company, and having to wear a tie 5 days a week....sounds great right? Well, everything except for having to wear a necktie everyday, flapping in the wind, shifting from left to right, dangling over the table during lunch...what a mess. I started thinking to myself, "how can I make my tie better than everyone else's?".

I started thinking about different ways to attach the tie to my dress shirt, tried using tie bars, clips, and other gadgets to keep my tie in place...and all of which were either ghastly (as a fashion accessory) or did fully fix the problem of wearing a flimsy piece of silk around your neck every day.

So after slaving and making the Fortune 500 company more money, I decided to start pursuing my own way of making my tie better than every other tie. That is when I came up with the The iTie!

The iTie combines a concealed pocket with two elastic strips. The pocket holds business cards, credit cards, money, and other personal items. It can also hold an iPod or Mp3 player and the headphone wires can be worn under the user's dress shirt.

The two elastic strips have 2 button holes which attach to the buttons on your dress shirt! So not only can you store items in the concealed pocket, but your tie now stays in perfect position (and allows for a little flexibility). Ingenious right!?

After 9 prototypes, a patent attorney, a trademark attorney, countless hours of networking, The iTie is finally off the ground and running. A year of hard work and dedication has lead to the culmination of http://www.theitie.com. I have my own line of iTies and the iTie pockets can be purchased and added to your existing necktie collection....bringing new life to old ties! Not to mention, these are exlusive designs limited to 10 of each iTie, ensuring you will not see another tie like it anywhere. Wear your iTie with pride, knowing your iTie will never get in the way and serves both form and function!

I am in the process of adding more exclusive designs to the website and am trying to establish an exclusive retail partnership or multiple retailers.

It is my goal to provide you with the trials and tribulations of bringing an idea to product and bringing that product to market.

You can visit the website and can also find me on MySpace, LinkedIn, and Facebook. Just search for Joe Sale and/or The iTie.

I hope to make wearing a tie more enjoyable, one tie at a time!